# PlusThis: Full Reference
> PlusThis is "The #1 Campaign Toolkit for Marketing Automation Users": 70+ no-code tools and integrations that add capabilities to Keap, HighLevel (GoHighLevel), and ActiveCampaign, plus HubSpot, Ontraport, and Drip. It helps small businesses grow sales, wow customers, and save time. Founded in 2011 by Dave Lee, PlusThis has served more than 4,000 small businesses.
## 1. Company Overview
- **Legal name:** PlusThis LLC
- **Website:** https://www.plusthis.com/
- **Help Center:** https://kb.plusthis.com/
- **Blog:** https://blog.plusthis.com/
- **Founded:** 2011
- **Founder:** Dave Lee, an entrepreneur with 15+ years in web-based software. Before PlusThis, he held a leadership role at Infusionsoft (now Keap), where he helped grow the business from $600k to over $17 million in recurring revenue over five years.
- **Team:** Dave Lee (founder), with developers Todd Stoker, Christiaan Schmid, and Tim Withers.
- **Customers:** More than 4,000 small businesses.
- **Headquarters:** 2174 E. Williams Field Rd., Suite 210, Gilbert, AZ 85295, USA
- **Phone:** 1-844-758-7844
- **General inquiries:** info@plusthis.com
- **Support:** help@plusthis.com, weekdays 8:00 am to 5:00 pm Eastern
- **YouTube:** https://www.youtube.com/@plusthis
- **Facebook:** https://www.facebook.com/MyPlusThis
- **Category:** Marketing automation add-ons and CRM campaign tools
- **Sister products:** ListDefender, TagGenie, Slottable, SixthDivision
---
## 2. Supported CRM Platforms
PlusThis connects to six CRM and marketing automation platforms. Tool coverage varies by platform: Keap has the largest library, and HighLevel and ActiveCampaign are featured on the home page.
| Platform | Help Center page | Notes |
|---|---|---|
| Keap | https://kb.plusthis.com/integrations/1-keap | Largest library (70+ tools); used with Keap Campaign Builder; connected by authorizing PlusThis in Keap |
| HighLevel (GoHighLevel) | https://kb.plusthis.com/integrations/24-highlevel | Dedicated agency pricing with unlimited sub-accounts |
| ActiveCampaign | https://kb.plusthis.com/integrations/5-activecampaign | Roughly 50 tools, including Deals |
| HubSpot | https://kb.plusthis.com/integrations/4-hubspot | Works with HubSpot Workflows; connected with "Connect HubSpot" |
| Ontraport | https://kb.plusthis.com/integrations/2-ontraport | Connected with an Ontraport API key (the contact owner must have admin privileges) |
| Drip | https://kb.plusthis.com/integrations/3-drip | 40+ tools for Drip workflows |
### Tools available for HighLevel
Video Triggers, Calendly Connection, Zoom Group Meeting Connection, Zoom Meeting Creator, Countdown Timer, Date Calculator, Zoom Webinar Connection, Smart Links, WebinarJam Connection, DocuSign Connection, Page Triggers, Contact Locator, Acuity Connection, Typeform Connection, Segment List, Google Drive Uploader, Scarcity Triggers, Contact Creator, Contact Nuker, Add to Calendar, Tag Associated Records, Display an Evergreen Date, Set Field, GoToWebinar Connection, Add Additional Email, Decision Maker.
### Tools available for ActiveCampaign
Action Links, Add to Calendar, Calendly Connection, Compare Fields, Contact Creator, Contact Locator, Contact Validator, Countdown Timer, Date Calculator, Display an Evergreen Date, Facebook Audience Triggers, Facebook Lead Triggers, Format Text Fields, GoToMeeting Connection, GoToWebinar Connection, Math, Page Triggers, Scarcity Triggers, Send SMS Message, Simple Email Survey, Smart Links, SMS Sequences, Video Triggers, Zoom Meeting Creator, Zoom Webinar Connection, Toolchain, Calculate Time Between Events, WebinarJam Connection, Set Field, Google Drive Uploader, Combine Fields, Timeframe Triggers, Split Name, Split Test Pages, SurveyMonkey Connection, Typeform Connection, Zoom Group Meeting Connection, Decision Maker, Acuity Connection, DocuSign Connection, Contact Nuker, Webhook Catcher, Deals, EverWebinar Connection, Event Counter, Email Validator, Throttler, Slack Connection, Segment List.
---
## 3. Tool Catalog
Each tool has its own documentation page at https://kb.plusthis.com/tools. Below is the full Keap tool library, grouped by use. Most tools are also available on other platforms (see section 2).
### Webinars, meetings, and events
- [Zoom Webinar Connection](https://kb.plusthis.com/tools/54-zoom-webinar-connection)
- [Zoom Meeting Creator](https://kb.plusthis.com/tools/53-zoom-meeting-creator)
- [Zoom Group Meeting Connection](https://kb.plusthis.com/tools/60-zoom-group-meeting-connection)
- [GoToWebinar Connection](https://kb.plusthis.com/tools/29-gotowebinar-connection)
- [GoToMeeting Connection](https://kb.plusthis.com/tools/28-gotomeeting-connection)
- [WebinarJam Connection](https://kb.plusthis.com/tools/52-webinarjam-connection)
- [EverWebinar Connection](https://kb.plusthis.com/tools/68-everwebinar-connection)
- [Add to Calendar](https://kb.plusthis.com/tools/2-add-to-calendar)
- [Easy Check In](https://kb.plusthis.com/tools/16-easy-check-in): Check-in portal for in-person events.
### Scheduling, forms, and third-party apps
- [Calendly Connection](https://kb.plusthis.com/tools/5-calendly-connection): Save bookings to the CRM, tag registrants, and trigger follow-up.
- [Acuity Connection](https://kb.plusthis.com/tools/62-acuity-connection)
- [Typeform Connection](https://kb.plusthis.com/tools/59-typeform-connection)
- [SurveyMonkey Connection](https://kb.plusthis.com/tools/56-surveymonkey-connection)
- [DocuSign Connection](https://kb.plusthis.com/tools/63-docusign-connection)
- [Slack Connection](https://kb.plusthis.com/tools/73-slack-connection)
- [Google Drive Uploader](https://kb.plusthis.com/tools/26-google-drive-uploader)
- [Google Sheets Exporter](https://kb.plusthis.com/tools/27-google-sheets-exporter)
- [File Box Uploader](https://kb.plusthis.com/tools/23-file-box-uploader)
- [Modern Forms](https://kb.plusthis.com/tools/33-modern-forms)
- [Webhook Catcher](https://kb.plusthis.com/tools/66-webhook-catcher)
### Video and page engagement
- [Video Triggers](https://kb.plusthis.com/tools/50-video-triggers): Tag contacts based on video cue points or total time watched. Supports Wistia, YouTube, Vidalytics, and Vimeo. The embed code goes on a web page, and contact details are passed through URL parameters. Tracking total watch time requires the browser tab to stay active.
- [Video Triggers YouTube Playlists](https://kb.plusthis.com/tools/51-video-triggers-youtube-playlists)
- [Page Triggers](https://kb.plusthis.com/tools/35-page-triggers)
- [Facebook Audience Triggers](https://kb.plusthis.com/tools/21-facebook-audience-triggers): Automate Facebook retargeting audiences from campaigns.
- [Facebook Lead Triggers](https://kb.plusthis.com/tools/22-facebook-lead-triggers): Bring Facebook lead ad leads into the CRM.
### Urgency, deadlines, and timers
- [Countdown Timer](https://kb.plusthis.com/tools/12-countdown-timer): Countdown timers for pages and emails.
- [Display an Evergreen Date](https://kb.plusthis.com/tools/15-display-an-evergreen-date): Show an evergreen date on a website, often used for automated webinars.
- [Scarcity Triggers](https://kb.plusthis.com/tools/37-scarcity-triggers): Tag the first "x" people who take an offer or promotion.
- [Timeframe Triggers](https://kb.plusthis.com/tools/49-timeframe-triggers)
### Links, email, and surveys
- [Action Links](https://kb.plusthis.com/tools/1-action-links): Links that apply a tag when clicked.
- [Smart Links](https://kb.plusthis.com/tools/43-smart-links): A link that sends each contact to a different page based on tags, dates, and more.
- [Simple Email Survey](https://kb.plusthis.com/tools/42-simple-email-survey)
- [Gimme an Update Link](https://kb.plusthis.com/tools/25-gimme-an-update-link)
- [Easy Opt In](https://kb.plusthis.com/tools/17-easy-opt-in)
- [Easy Opt Out](https://kb.plusthis.com/tools/18-easy-opt-out)
- [Email Triggers](https://kb.plusthis.com/tools/20-email-triggers)
- [Email Engagement Triggers](https://kb.plusthis.com/tools/19-email-engagement-triggers)
- [Email Subscription Manager](https://kb.plusthis.com/tools/70-email-subscription-manager)
- [Email Validator](https://kb.plusthis.com/tools/71-email-validator)
- [Split Test Emails](https://kb.plusthis.com/tools/46-split-test-emails)
- [Split Test Pages](https://kb.plusthis.com/tools/47-split-test-pages)
- [Proxy Mailer](https://kb.plusthis.com/tools/74-proxy-mailer)
### SMS
- [SMS Sequences](https://kb.plusthis.com/tools/44-sms-sequences)
- [Send SMS Message](https://kb.plusthis.com/tools/39-send-sms-message)
- Demo use cases include two-way texting, text-to-opt-in, SMS reminders, sales notifications, reservations, service feedback, and appointment confirmations.
### Dates, math, and data fields
- [Date Calculator](https://kb.plusthis.com/tools/14-date-calculator)
- [Calculate Time Between Events](https://kb.plusthis.com/tools/4-calculate-time-between-events)
- [Humanize Keap Dates](https://kb.plusthis.com/tools/30-humanize-keap-dates)
- [Math](https://kb.plusthis.com/tools/32-math)
- [Calculate Customer Value](https://kb.plusthis.com/tools/3-calculate-customer-value)
- [Event Counter](https://kb.plusthis.com/tools/69-event-counter)
- [Combine Fields](https://kb.plusthis.com/tools/7-combine-fields)
- [Compare Fields](https://kb.plusthis.com/tools/8-compare-fields)
- [Format Text Fields](https://kb.plusthis.com/tools/24-format-text-fields)
- [Split Name](https://kb.plusthis.com/tools/45-split-name)
- [Set Field](https://kb.plusthis.com/tools/40-set-field)
### Contacts, records, and campaign logic
- [Contact Creator](https://kb.plusthis.com/tools/9-contact-creator)
- [Contact Locator](https://kb.plusthis.com/tools/10-contact-locator)
- [Contact Validator](https://kb.plusthis.com/tools/11-contact-validator)
- [Contact Nuker](https://kb.plusthis.com/tools/65-contact-nuker)
- [Set Owner](https://kb.plusthis.com/tools/41-set-owner)
- [Set Referral Partner](https://kb.plusthis.com/tools/75-set-referral-partner)
- [Make a Note](https://kb.plusthis.com/tools/31-make-a-note)
- [Tag Associated Records](https://kb.plusthis.com/tools/48-tag-associated-records)
- [Opportunity Updater](https://kb.plusthis.com/tools/57-opportunity-updater)
- [Order to Contact](https://kb.plusthis.com/tools/64-order-to-contact)
- [One-Click Upsell](https://kb.plusthis.com/tools/34-one-click-upsell)
- [Segment List](https://kb.plusthis.com/tools/38-segment-list)
- [Cycler](https://kb.plusthis.com/tools/13-cycler)
- [Decision Maker](https://kb.plusthis.com/tools/61-decision-maker)
- [Throttler](https://kb.plusthis.com/tools/72-throttler)
- [Run an Action Set](https://kb.plusthis.com/tools/36-run-an-action-set)
- [Toolchain](https://kb.plusthis.com/tools/55-toolchain): Chain multiple PlusThis tools into one, then run it now or schedule it for a segment of contacts.
---
## 4. Pricing
Every plan includes a 14-day free trial and unlimited support. Discounted annual billing is available. Current pricing: https://www.plusthis.com/pricing
### Small business plans
| Plan | Monthly price | Active tools | Tool runs | Extras |
|---|---|---|---|---|
| Starter | $39/mo | 2 | 750 | Email and chat support |
| Pro | $69/mo | 10 | 5,000 | Scheduled tools, Tool Chains, email and chat support |
| Max | $99/mo | Unlimited | 50,000 | Scheduled tools, Tool Chains, phone support, priority handling |
### HighLevel agency plans
Details: https://www.plusthis.com/agency-pricing
- **Agency Starter:** $39/mo, 5 sub-accounts, 1,000 tool runs
- **Agency Starter (10):** $59/mo, 10 sub-accounts, 2,000 tool runs
- **Agency Max:** $99/mo to $3,839/mo, unlimited sub-accounts, 5,000 to 2,000,000 tool runs, phone support, priority tickets, priority tool execution
- **All agency plans include:** unlimited active tools, access to all PlusThis tools, automatic retry of tool runs, scheduled tools, Tool Chains, and email and chat support.
---
## 5. How PlusThis Works
1. **Connect:** Sign up for a free trial (https://www.plusthis.com/register) and connect your CRM from the PlusThis app.
2. **Configure:** Build a tool in the PlusThis app (login: https://admin.plusthis.com/login) with menus and field pickers, without writing code.
3. **Add to your campaign:** Place the tool in your CRM's campaign or workflow (for example, as an HTTP post or webhook step), or embed its link, timer, or code in an email or web page.
4. **Run:** When a contact reaches that step or interacts with the link or page, PlusThis runs the tool and updates the contact in your CRM (tags, fields, and so on).
---
## 6. Resources
- **On-demand demos:** https://www.plusthis.com/demos (webinar automation, Facebook retargeting, evergreen deadline funnels, video watch triggers, event check-in portals, Slack notifications, and SMS use cases)
- **Campaign Library:** https://kb.plusthis.com/guides
- **Tool documentation:** https://kb.plusthis.com/tools
- **Integration guides:** https://kb.plusthis.com/integrations
- **FAQs:** https://kb.plusthis.com/faqs
- **Partners:** https://www.plusthis.com/partners
- **Affiliate program:** https://pages.plusthis.com/
- **Blog:** https://blog.plusthis.com/
- **Legal:** EULA, Privacy Policy, Billing Policy, and Website Terms are linked in the plusthis.com footer.
---
## 7. Frequently Asked Questions
### Which CRMs does PlusThis support?
Keap, HighLevel (GoHighLevel), ActiveCampaign, HubSpot, Ontraport, and Drip. The number of tools varies by platform, and Keap has the largest library.
### Do I need to know how to code?
No. You set up tools in the PlusThis app with menus and field pickers, then add them to your CRM campaigns.
### Which video platforms work with Video Triggers?
Wistia, YouTube, Vidalytics, and Vimeo. You can tag contacts at specific cue points or after they have watched for a set amount of time.
### Is there a free trial?
Yes. Every plan comes with a 14-day free trial.
### Does PlusThis offer plans for HighLevel agencies?
Yes. The HighLevel agency plans include unlimited sub-accounts and scale by tool runs. See https://www.plusthis.com/agency-pricing.
### How do I get help?
Documentation is at https://kb.plusthis.com/. Contact support at help@plusthis.com or 1-844-758-7844 (weekdays 8:00 am to 5:00 pm Eastern).